Vegetarians Fed Life Insurance Carrot

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Summary
An interesting new product has been developed by Animal Friends Insurance. The life insurance policy offers lower premiums to vegetarians, based on evidence that they are at a lesser risk than their carnivorous counterparts of developing certain illnesses. It remains to be seen whether other insurance firms will follow the lead set by Animal Friends Insurance .

A not-for-profit insurance business has launched an insurance policy which offers vegetarians and egg eaters a reduced premium life insurance.

The offer, thought to be the 1st of its kind, is being brought to the market by Animal Friends Insurance (AFI). The company is offering veggies a 6% reduction in priceon mortgage cover premiums
The firm said that veggies ought to pay a lesser cost for the product, which pays out if the customer dies, because they were more unlikely to suffer from a list of critical illnesses, including some cancers.

Elaine Fair, the managing director of AFI, claims that the danger of veggies being diagnosed with certain cancers is lowered by up to 42% and the risk of them suffering from heart disease is lowered by up to 32%, but despite this they have, until now, had to pay the same insurance costs as plan holders who eat meat.
She says that AFI believe that this is not fair and says the life organisations should recognise the idea that being a veggie can make have a significant effect on life expectancy and reduce its charges accordingly.

A standard price arrangement is also on the market for meat eaters. Both policies are brought to the market by LV=, which used to be known as Liverpool Victoria.

In common with standard life plans, a range of things contribute to the cost of the monthly premium including whether the applicant smokes, their age, weight and sex.

Currently at the moment, AFI is making the 6% discount itself from the payment it earns from from LV=. In the future, however, the company’s objective was to offer lower costs on specialist insurance cover. In the company is hoping to sign up enough veggies to make it viable for LV= to underwrite another plan that takes the vegetarian’s diet into account.

Indeed there are huge savings to be made, a thirty eight year oldnon-smoker purchasing £300,000 worth of life insurance might potentially save £393.60 over a 20-year term.

Where cheap life cover is concerned, AFI thinks that life insurance companies should start to treat those that like meat and non-meat eaters in a way that is similar to the way they assess non-smokers and smokers. Hopefully others in the insurance industry will take the same initiative.

It is thought that some executivesin the insurance industry do not believe there is verifyable proof that vegetarians live longer, and how any insurance company would know that people who had stated that they were veggies did not sometimes enjoy the odd lamb chop.

It’s true that when it comes to smoking there are GP records - if you now don’t smoke it’s possible that your GP will be aware. But this isn’t the case when it comes to eating meat, an insurance executive observed.

But many veggetarians say that they are not worried about people falling off the vegetarian wagon and suggested that once a vegetarian has become a vegetarian, they do not go back to meat-eating, that is unlike smokers who tend to drift in and out of their habit.

http://viewtopresults.com

Comments (0) Nov 17 2009

10 Reasons Why Online Surveys are the Future of Marketing

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Customers are demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get through to them. Online surveys reinvent the traditional format – bringing all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of online survey website Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap, it’s cheerful
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Useful information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s extremely easy
Anyone can develop an online survey. Survey sites allow people who are interested in the benefits of surveys, rather than technicalities, to side-step the required programming skills and create relevant up-to-the-minute surveys, instantly – surveys that are even easier to complete than they are to make.

3. Deployment options
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Anyone who has the link can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We have all got an opinion – and we like to give it
The majority of customers do not view surveys as spam and will welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. Online survey’s are an ideal way for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Deliver a message to individuals and then have the feedback collated in a manageable form.

5. Get inside their heads
You can lead a customer to an advertisement but you can’t make them read it. Surveys engage the respondent, who think about the question before giving their response.

6. Seize the opportunity
It needn’t all end at the end of the survey – while you have the respondent’s attention and they are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window of opportunity where you have their interest.

7. Link your survey to other online information
Take the opportunity to maximise the interest of those responding to your survey by referencing related information. By embedding links within the survey you are able to reinforce the marketing message.

8. Subtly rules
Use surveys to associate a product with its positive attributes. By listing the many features of a product and then asking the respondent to say how important the features are to them, regardless of their response, the respondent will associate the product with the features.

9. It’s not just about selling
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
For example take a city trying to gain support from the general public for their bid to host a future Olympic Games. With a survey you have the opportunity to explain each benefit putting the respondent in a much better frame of mind to appreciate an argument and be more positive in their response. Not only do you promote the cause but you also gain useful feedback that can be used to fine tune the overall marketing strategy.

10. Engage your target group
Thinking laterally a lively and imaginative approach to surveys can provide the ‘hook’ to engage respondents. The survey subject can be targeted at a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract more people to your website by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Low cost and automated, having a public survey notice board as part of a website will help increase traffic and establish a loyal and returning following. Unlike forums there is no opportunity for people to disrupt the site by inappropriate remarks as survey results can be displayed in summary form enabling them to dispense with moderators and maintenance.

Customers do not associate surveys as spam and most welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following sample survey created using Survey Galaxy’s survey software tool.

Comments (0) May 29 2009