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With the recent economic down turn affecting all areas of the logistic and transport industry, companies can be forgiven for cutting costs in all possible ways. However, the current buoyancy of the transport training market proves that it’s not all ‘doom and gloom’ and some things are really worth the investment.

The consensus from the large conglomerates that training is key to success has filtered throughout the transport training industry, with many SMEs and owner drivers signing up to all forms of training.

Many operators have felt the pinch but with the help of up-skilling and compliance assistance, transport training candidates are thriving. The recent Managers CPC success is testament to the expansion of the number of companies taking training seriously. Couple this with the rapid expansion of driver CPC take up, and it points to an industry fighting back.

The worst may or may not be behind us but this is not time for complacency. Take the initiative to put yourself at the front of competition, training and up-skilling is key to the survival of any company and with the new CPC laws in full effect, now is the appropriate time.

Courses available to transport sectors are many and varied. The popular ADR Training course is still as successful as ever, and Fuel Efficient Driving is growing day by day. Participation on these practical courses is easier than expected,

Most drivers are aware of NVQ training previously popular is this sector. However, with funding restrictions enforced in all areas only the largest training providers have any funding allocation left. This funded training is worth every penny of tax payer’s money; however mere pounds and pence must not be the overruling factor when choosing your training path.

The PCV sector is into their second year of CPC training and the Logistic Operators can learn many lessons from their experiences. Whist certain CPC courses may appear cheap as the saying goes ‘you get what you pay for’. You are going to have to do this training so why waste good money to be stuck in a dark room with ‘death by PowerPoint’ when you can get high quality, hands on training.

The key is forward planning. Those who plan now and schedule their training now will reap the rewards in the future. With five years before CPC effects those drivers with grandfather rights why not do one module a year rather than wait till the last minute and hope a training provider can squeeze you in? The positive reaction so far is an encouraging sign for the future.

In September 2014 we don’t want drivers sitting outside their cabs unable to drive.
The vision of LGV driving is changing; the professional industry we all know is at the forefront of innovative development. Imperative to this change is skill and knowledge of transport training providers to facilitate the changes required to accomplish this.

Asylum SEO Services were the recommendation to solve numerous internet problems being experienced by Skirmish Paintball at the beginning of their website experiences in 2002.  After receiving bad experiences and shaky advice from other web design agancies they were cautious to say the least in the first months of dealing with Asylum SEO Services.

A website has to be better than a digital brochure with a telephone number.    For the first time Skirmish realised that their website had to inform their prospective customers but more importantly engage their customers and provide a strong call to action. Lead generation is paramount when any consumer facing business moves its marketing onto the web.  Asylum’s recreation of a web site for Skirmish transformed the way Skirmish was perceived on the Internet and their website encouraged responses from their site visitors in the form of brochure request and enquiry forms.  Now Skirmish had a constant stream of prospect customer contact details which would eventually lead to a huge marketing database for their business.

Having an online presence is all about being at the front of Google’s natural search results.  Yes you can pay for advertsing space on their results page, and in a competitive market you’ll eithe run out of CPC budget requesntly and disappear out off the page or be shocked at how big your advertising spend is each month to maintain your place and receive quality visitors.  Much better to find a Search Optimisation Optimiser who actually understands your customer requirements, speaks understandable English and can demonstrate on multiple websites how their SEO Services are currently working for other clients.

A strong point of Asylum SEO Services is its vast marketing experience and customer centric approach to online website functionality which they bring in to every project they are associated with.  Besides explaining to Skirmish what is happening with Skirmish’s site and their competitors, they also provided expert advice on other areas of online marketing tactics, were creative in coming up with solutions to problems and always knew what was happening with their competitors sites, code enhancements and changes being adopted by Google in their search algorithm.  The result was that Skirmish had eight years of continual high performance on the first page og Google for multiple search relevent phrases and on multiple websites!

So what caused the two to go their own ways?  The paintball sector is a competitive market place with the market leaders always looking to capture a higher market sector.  This ensures everybody is kept on their toes.  Asylum were asked to create a new website to replace Skirmish’s ailing core lead generator which had been in service for going on 8 years without a major overall.  Skirmish had led the way with so many first over the eight years - that they looked to Asylum to create something which would ensure their No.1 success in the changing world of Google in the coming years. Asylum came up with a project concept which would bring some new firsts to the market, however the code development ran substantially over and soured the relationship to the point of losing respect for each other.

Clearly Asylum SEO Services dept has a detailed understanding of what Skirmish’s strong points are,  Its clear to me that now its time for one of those competitors to snap Asylum SEO Services up and consolidate Skirmish’s loss in a fiercely competitive environment.

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SEO is the practice of strategically designing your website so that the topics and terms you are invested in can be easily identified by search website androids ( frequently referred to as “spiders” thanks to the nature they scurry through your site’s content and linking structure ). Thru the use of tags, keywords, page titles, content, links and such like, a well optimized site seriously increases the chance of being found thru the search engines on its most relevant terms. Your websites visibility is critical to your online business, and what business can excuse the loss of cash that comes from poor optimization? In simple language we will lay a rock-solid foundation for building a potent online presence.

Successful corporations know search engine marketing is one of the most powerful tools available to extend reputation, sales, and brand visibility. Every day there are hundreds, if not thousands, of folk actively seeking your goods and services - Are they finding you first?