SpeedPPC: The fastest AdWords management tool on the planet
Posted: under General hot topic.
Tags: Adwords, Affiliate Marketing, Campaigns, Conversion, Conversions, Demo, Exact Words, Lucky Break, Management Program, Management Tool, Nbsp, Pay Per Click, Pipeline, Ppc Management, Quick Time, Real Time, Time Saver, Traffic Volume, Web Page, Web Traffic
I came across an interesting PPC management program today. Named SpeedPPC it lets you build substantial pay per click accounts in double-quick time. The art of managing PPC campaigns effectively is to construct your campaigns to include a wide range of keywords with ad text appropriate to each keyword too. Crafting ad copy like that boosts your CTR which is a good technique for traffic volume and for keeping your click costs under control.
SpeedPPC takes this approach one step further: it lets you construct landing pages that are focused on each keyword as well. So you can rapidly build a comprehensive sales conversion pipeline consisting of an enormous number of keywords, ads that are relevant to each keyword with keyword level URLs that guarantee that your web traffic land on a web page that includes the exact words they have been looking for when they click on your ad. This means that you are much more likely to get conversions from your traffic.
An approach like this is widespread practice but the problem most adwords managers suffer from is a shortage of time and this is where SpeedPPC really helps. In fact I watched a demo of somebody using SpeedPPC that showed them setting up a complete campaign consisting of over 8710 keywords and over 430 ads all in appropriately themed Ad Groups as well as over 8705 landing pages - all in just under 12 minutes!
I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.
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Dec 10 2008